PermaLit Privacy Policy

1. Information We Collect

Information You Provide Directly

When you fill out forms on our website or contact us, we may collect:

• Name

• Email address

• Phone number

• Address or job location

• Photos or videos you upload for estimate purposes

• Details about services you’re interested in

• Scheduling preferences

• Any other information you choose to provide

Automatically Collected Information

When you visit our website, certain data may be collected automatically, including:

• IP address

• Browser type

• Device type

• Pages viewed and time spent on the site

• Cookies and tracking technologies

• Referring website or ads

Cookies & Tracking Tech

We may use cookies, pixels, and similar tools to:

• Improve website performance

• Personalize your experience

• Track analytics

• Improve advertising relevance

You can disable cookies in your browser settings at any time.

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2. How We Use Your Information

We use your information to:

• Provide estimates and communicate about lighting services

• Schedule consultations and installations

• Respond to messages or questions

• Send service updates and appointment confirmations

• Improve website performance and user experience

• Deliver marketing emails, texts, or promotions (with your consent)

• Maintain internal records for business operations

• Enhance customer support and follow-up communications

We do not sell or rent your personal information.

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3. Sharing Your Information

We may share your information only in the following cases:

• Service Providers: Trusted platforms that help us operate (e.g., CRM systems, scheduling tools, email or text providers, payment processors).

• Legal Requirements: If required to comply with laws, government requests, or protect our rights.

• Business Operations: If PermaLit undergoes a business transfer, such as a merger or sale.

We never sell or share your information with third-party advertisers unrelated to our services.

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4. Data Security

We take reasonable steps to protect your information from unauthorized access, misuse, or disclosure. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute protection.

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5. Your Rights & Choices

Depending on your location, you may have the right to:

• Request access to the personal information we store

• Request corrections or updates

• Request deletion of your data

• Opt out of marketing emails or texts

• Disable cookies through your browser

• Withdraw consent at any time

To exercise any of these rights, please contact us.

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6. Text Messaging & Email Marketing

If you opt in to receive SMS messages or emails:

• You may receive appointment reminders, updates, promotions, or service notifications.

• You can unsubscribe at any time by replying STOP to a text or clicking unsubscribe in an email.

We comply with the TCPA and CAN-SPAM Act requirements.

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7. Links to Third-Party Sites

Our website may contain links to external websites (social media, payment pages, etc.). We are not responsible for their privacy practices. Please review their policies separately.

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8. Children’s Privacy

PermaLit does not knowingly collect personal information from children under 13. If we discover such data has been provided, we will delete it promptly.

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9. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and the “Last Updated” date will reflect the revision.

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10. Contact Us

If you have any questions about this Privacy Policy or how your information is used, please contact us:

PermaLit
Detroit Lakes, Minnesota
📧 Contact@permalitMN.com
📞 218-325-0005